Between the sea and the lively streets, Ipanema keeps reinventing its own style. As an icon of Carioca fashion and Rio de Janeiro’s lifestyle, the neighborhood is in constant transformation — and it’s precisely this creative spirit that makes it an unmissable destination for those who love to discover the new.
The new shops in Ipanema reveal a vibrant scene of independent brands, local boutiques, and sustainable projects that reflect the light and contemporary Carioca way of life. And to explore it all with comfort and ease, the Ipanema Inn, an authentic boutique hotel in Ipanema, is the perfect starting point.
Ipanema: A Neighborhood of Style and Creativity
Indeed, Ipanema is one of Rio’s most charming neighborhoods — a mosaic of art, fashion, gastronomy, and interesting people. Its streets are home to everything from classic Brazilian fashion houses to small independent brands that focus on local production and timeless design.
Walking along Garcia D’Ávila, Maria Quitéria, and Visconde de Pirajá feels like flipping through a living magazine: colorful storefronts, creative ateliers full of personality, and cafés that invite you to pause between one discovery and another.
A Tour of New Shops in Ipanema
A new generation of brands is transforming the neighborhood into a shopping destination in Ipanema defined by originality and sustainability. Below, a selection of unmissable finds:
A global reference for Carioca fashion, the brand opened its first lifestyle store in Ipanema in September 2025. From surfboards and skateboards to hair accessories and eco-bags, every detail in the shop expresses the essence of Rio.
The façade, designed by Estúdio Campana, features a mosaic of cobogós (traditional perforated bricks), while the interior, designed by architect Bel Lobo, blends sustainability and versatility in its furniture and décor.
The grand opening celebration took place at the iconic Praça Nossa Senhora da Paz, with food stalls, live music, and art installations — a true immersion in the Carioca way of life.
Source: Mangabeira/Divulgação
Located on Rua Visconde de Pirajá, Osklen is a long-standing icon of Carioca fashion and the surf/lifestyle scene.
For over 20 years, the brand has been a pioneer in sustainability, internationally recognized for its work with Amazonian pirarucu fish leather, among other initiatives. It’s a stop that connects fashion, environmental awareness, and Rio’s lifestyle — perfectly aligned with Ipanema’s creative and independent spirit.
The historic Brazilian cosmetics and fragrance brand has opened a two-story concept store in Ipanema (Rua Garcia D’Ávila, 108), where visitors are transported into a vintage-style apothecary, surrounded by curated décor pieces and signature Granado products.
The visit itself becomes an experience: you explore scents and cosmetics and finish with an ice cream inspired by your chosen fragrance — a charming touch that highlights the art of local discovery.
Source: Divulgação
Located inside a commercial building in Ipanema (Rua Visconde de Pirajá, 468), this intimate boutique serves as a concept space for Carioca resortwear.
Named CASA PANÔ, the store offers bikinis, pareos, and accessories with unique design, all within a setting that evokes a “hidden garden” — capturing the magic of finding something special amid the city.
Finally, Lenny Niemeyer, with two stores in the neighborhood (one at Rua Garcia D’Ávila, 149 loja A, and another at the Galeria Fórum Ipanema, Rua Visconde de Pirajá 351), is one of Rio’s pioneering swimwear brands, known for its luxurious take on beach fashion.
The brand not only reflects the seaside lifestyle but transforms it into a form of design and elegance — perfect for those exploring the concept of moda carioca (Carioca fashion) and shopping in Ipanema with a refined eye.
These and other new arrivals reinforce the dynamic spirit of the neighborhood, where shopping gains meaning and luxury is expressed through authenticity.
Where to Stay in Ipanema to Live This Experience
Just steps from the beach and Ipanema’s main shopping streets, the Ipanema Inn is a truly charming stay in Rio de Janeiro. The hotel combines comfort and personality in every detail — from interiors inspired by modernism and bossa nova to the warm hospitality that defines the experience.
Beyond its privileged location, the hotel is the ideal base for exploring the neighborhood on foot. In just a few minutes, guests can reach the main fashion boutiques, as well as cafés, restaurants, and galleries. For those seeking inspiration, the hotel’s blog features curated guides, including walking routes through Ipanema and Arpoador and the best spots to watch the sunset — perfect for discovering the city through a local’s perspective.
The Charm of a Boutique Hotel in Ipanema
More than just an address, the Ipanema Inn is an experience that embodies Rio’s lifestyle. A cozy retreat between the sea and the neighborhood, it harmoniously blends the urban rhythm with the serenity of the beach.
Just like the new shops in Ipanema, the hotel celebrates what’s crafted with soul, care, and originality. It’s an invitation to experience the neighborhood in its purest essence — to explore, walk, be inspired, and feel part of the creative atmosphere that makes Ipanema one of Rio’s most enchanting places.
If you’re planning a trip and wondering where to stay in Ipanema, the Ipanema Inn is the perfect meeting point between design, simplicity, and Carioca charm.