Between the sea and the lively streets, Ipanema keeps reinventing its own style. As an icon of Carioca fashion and Rio de Janeiro’s lifestyle, the neighborhood is in constant transformation — and it’s precisely this creative spirit that makes it an unmissable destination for those who love to discover the new.
The new shops in Ipanema reveal a vibrant scene of independent brands, local boutiques, and sustainable projects that reflect the light and contemporary Carioca way of life. And to explore it all with comfort and ease, the Ipanema Inn, an authentic boutique hotel in Ipanema, is the perfect starting point.
Ipanema: A Neighborhood of Style and Creativity
Indeed, Ipanema is one of Rio’s most charming neighborhoods — a mosaic of art, fashion, gastronomy, and interesting people. Its streets are home to everything from classic Brazilian fashion houses to small independent brands that focus on local production and timeless design.
Walking along Garcia D’Ávila, Maria Quitéria, and Visconde de Pirajá feels like flipping through a living magazine: colorful storefronts, creative ateliers full of personality, and cafés that invite you to pause between one discovery and another.
A Tour of New Shops in Ipanema
A new generation of brands is transforming the neighborhood into a shopping destination in Ipanema defined by originality and sustainability. Below, a selection of unmissable finds:
A global reference for Carioca fashion, the brand opened its first lifestyle store in Ipanema in September 2025. From surfboards and skateboards to hair accessories and eco-bags, every detail in the shop expresses the essence of Rio.
The façade, designed by Estúdio Campana, features a mosaic of cobogós (traditional perforated bricks), while the interior, designed by architect Bel Lobo, blends sustainability and versatility in its furniture and décor.
The grand opening celebration took place at the iconic Praça Nossa Senhora da Paz, with food stalls, live music, and art installations — a true immersion in the Carioca way of life.
Source: Mangabeira/Divulgação
Located on Rua Visconde de Pirajá, Osklen is a long-standing icon of Carioca fashion and the surf/lifestyle scene.
For over 20 years, the brand has been a pioneer in sustainability, internationally recognized for its work with Amazonian pirarucu fish leather, among other initiatives. It’s a stop that connects fashion, environmental awareness, and Rio’s lifestyle — perfectly aligned with Ipanema’s creative and independent spirit.
The historic Brazilian cosmetics and fragrance brand has opened a two-story concept store in Ipanema (Rua Garcia D’Ávila, 108), where visitors are transported into a vintage-style apothecary, surrounded by curated décor pieces and signature Granado products.
The visit itself becomes an experience: you explore scents and cosmetics and finish with an ice cream inspired by your chosen fragrance — a charming touch that highlights the art of local discovery.
Source: Divulgação
PANŌ
Following the success of its original boutique housed in an apartment on Visconde de Pirajá Street, Panō opened a flagship store on Garcia D’Ávila Street. The new two-story space expands the brand experience with contemporary architecture, a welcoming atmosphere, and a curated selection of pieces that reflect its DNA: lightweight clothing, natural fabrics, and an understated sophistication inspired by the carioca way of life.
ZEREZES
Founded more than a decade ago in Rio de Janeiro, Zerezes also established a presence on Garcia D’Ávila Street in 2026, reinforcing the street’s status as one of Brazil’s leading fashion destinations. Known for its original eyewear designs and its ability to transform glasses into style statements, the brand combines references to Brazilian modernism, premium materials, and a minimalist aesthetic that perfectly captures the carioca lifestyle. It’s worth a visit whether you’re looking for a new pair of glasses or simply appreciate Brazilian design and creativity.
HANDRED
Handred has long called Visconde de Pirajá Street, in Ipanema, home. It was here that the brand opened its very first store before expanding with two additional locations in São Paulo. Designed specifically for the brand, the space creates a dialogue between architecture, design, and fashion that goes far beyond a traditional retail experience. Founded by André Namitala, Handred’s collections combine contemporary tailoring, lightweight fabrics, and references to Brazilian culture, resulting in a sophisticated, timeless, and distinctly carioca style.
FARM
FARM’s concept store on Visconde de Pirajá Street is one of Ipanema’s most iconic fashion destinations. Its façade, inspired by the signature woven pattern that has become synonymous with the brand, gradually reveals a spacious mirrored lower level that is fully integrated into the shopping experience. Facing Nossa Senhora da Paz Square, the store naturally connects with the neighborhood’s cultural life, the weekly street market, and the beach. It also serves as FARM’s creative laboratory, where new collections, must-have pieces, and window displays are often unveiled before being rolled out to stores across Brazil.
WASABI
Created by designers Ana Wambier and Daniela Sabbag, Wasabi embodies contemporary womenswear that is vibrant and designed for the pace of urban life. The brand combines dresses, skirts, and modern tailoring with original prints, natural fabrics, and a strong commitment to sustainability. Each collection also features collaborations with Brazilian visual artists, transforming every garment into a unique expression of the country’s creativity and cultural identity.
JULIA GASTIN
Located just a few doors down from Wasabi on Henrique Dumont Street, Julia Gastin celebrates Brazilian design through handcrafted accessories full of personality. The brand was born from a desire to create original pieces that champion local creativity while moving away from the fleeting nature of trends. Caps, handbags, belts, and other accessories feature distinctive shapes, colors, and textures that express an authentically Brazilian identity, making each creation the centerpiece of any look.
Finally, Lenny Niemeyer, with two stores in the neighborhood (one at Rua Garcia D’Ávila, 149 loja A, and another at the Galeria Fórum Ipanema, Rua Visconde de Pirajá 351), is one of Rio’s pioneering swimwear brands, known for its luxurious take on beach fashion.
The brand not only reflects the seaside lifestyle but transforms it into a form of design and elegance — perfect for those exploring the concept of moda carioca (Carioca fashion) and shopping in Ipanema with a refined eye.
These and other new arrivals reinforce the dynamic spirit of the neighborhood, where shopping gains meaning and luxury is expressed through authenticity.
Where to Stay in Ipanema to Live This Experience
Just steps from the beach and Ipanema’s main shopping streets, the Ipanema Inn is a truly charming stay in Rio de Janeiro. The hotel combines comfort and personality in every detail — from interiors inspired by modernism and bossa nova to the warm hospitality that defines the experience.
Beyond its privileged location, the hotel is the ideal base for exploring the neighborhood on foot. In just a few minutes, guests can reach the main fashion boutiques, as well as cafés, restaurants, and galleries. For those seeking inspiration, the hotel’s blog features curated guides, including walking routes through Ipanema and Arpoador and the best spots to watch the sunset — perfect for discovering the city through a local’s perspective.
The Charm of a Boutique Hotel in Ipanema
More than just an address, the Ipanema Inn is an experience that embodies Rio’s lifestyle. A cozy retreat between the sea and the neighborhood, it harmoniously blends the urban rhythm with the serenity of the beach.
Just like the new shops in Ipanema, the hotel celebrates what’s crafted with soul, care, and originality. It’s an invitation to experience the neighborhood in its purest essence — to explore, walk, be inspired, and feel part of the creative atmosphere that makes Ipanema one of Rio’s most enchanting places.
If you’re planning a trip and wondering where to stay in Ipanema, the Ipanema Inn is the perfect meeting point between design, simplicity, and Carioca charm.