Photo: Oficial Gilson Martins Website
The carioca lifestyle is a hit all over Brazil and also in international countries. From the Marvelous City, iconic brands have emerged that have taken the world with their sunny, beachy and authentic DNA, such as FARM, Gilson Martins and Isabela Capeto.
We are specialists in materializing the creativity and high spirits of cariocas into objects of desire. The relaxation of those who stroll from the beach to a chic dinner wearing Havaianas and a look full of bossa nova is unique! And this is how the city of Rio de Janeiro has distinguished itself as a fashion hub over the years.
Rio de Janeiro has reclaimed its place on Brazil’s fashion calendar with the return of Rio Fashion Week in 2026. More than just a fashion event, the week highlights the city’s creative spirit, where design, art, and lifestyle naturally intersect. This vibrant atmosphere also extends to local street markets, such as Babilônia Feira Hype, O Mercado, and the traditional Feira Hippie de Ipanema, where emerging talents and independent designers showcase the creativity that defines Rio.
Photo: Offcial Babilônia Feira Hype Website
Where to Shop in Rio: Ipanema as a Fashion Destination
Far beyond its famous beach, Ipanema has established itself as one of Rio de Janeiro’s premier shopping destinations. Along Garcia D’Ávila, Visconde de Pirajá, and Henrique Dumont streets, the neighborhood brings together flagship stores, independent Brazilian labels, and concept boutiques that showcase different interpretations of Rio’s fashion scene. Walking through these streets means discovering spaces where architecture, design, art, and lifestyle naturally come together.
FARM ETC
An icon of Rio fashion recognized around the world, FARM ETC opened its first lifestyle store in Ipanema, dedicated entirely to the brand’s universe. Far beyond clothing, the space features surfboards, skateboards, accessories, home décor, and objects that capture the spirit of Rio. The cobogó façade, designed by Estúdio Campana, together with the interiors by Bel Lobo, creates a fully immersive brand experience.
FARM
Just a few steps away, FARM’s concept store on Visconde de Pirajá is one of Ipanema’s most iconic fashion destinations. Its façade, inspired by the woven pattern that has become synonymous with the brand, opens into a spacious mirrored lower level that is fully integrated into the shopping experience. Facing Nossa Senhora da Paz Square, the store also serves as FARM’s creative laboratory, where new window displays, collections, and must-have pieces are often introduced before reaching stores across Brazil.
Panō
Following the success of Casa Panō, originally housed in an apartment on Visconde de Pirajá, the brand opened a flagship store on Garcia D’Ávila Street. Spread across two floors, the new space expands the Panō experience with contemporary architecture, a welcoming atmosphere, and a carefully curated selection of lightweight clothing, natural fabrics, and effortless sophistication inspired by the carioca way of life.
Handred
Handred chose Ipanema for its very first standalone store. Designed specifically for the brand, the space creates a dialogue between fashion, architecture, and design that goes well beyond traditional retail. Founded by André Namitala, Handred’s collections combine contemporary tailoring, lightweight fabrics, and references to Brazilian culture, resulting in a timeless and distinctive aesthetic.
Wasabi
Created by designers Ana Wambier and Daniela Sabbag, Wasabi presents contemporary womenswear defined by original prints, natural fabrics, and a strong commitment to sustainability. Each collection features collaborations with Brazilian artists, transforming garments into true expressions of the country’s creativity and cultural identity.
Julia Gastin
Located on Henrique Dumont Street, just steps away from Wasabi, Julia Gastin celebrates Brazilian design through handcrafted accessories full of personality. Caps, handbags, belts, and other accessories reflect an original aesthetic that values craftsmanship and local creativity, making each piece the focal point of any outfit.
Zerezes
Zerezes further reinforces Garcia D’Ávila Street’s status as one of Brazil’s leading fashion destinations. Known for its designer eyewear, the brand combines references to Brazilian modernism, premium materials, and a clean, minimalist aesthetic. More than an optical store, its flagship has become a destination for anyone who appreciates design and creativity.
Lenny Niemeyer
One of Brazil’s most renowned beachwear brands, Lenny Niemeyer has two boutiques in Ipanema. Its collections combine sophisticated silhouettes, elegant tailoring, and premium materials, translating the carioca lifestyle into pieces that extend far beyond swimwear.
Osklen
An icon of contemporary Brazilian fashion, Osklen is another essential stop on Ipanema’s shopping circuit. The brand blends design, sustainability, and influences from surfing and nature, earning international recognition for initiatives such as its use of pirarucu fish leather and its ongoing commitment to lower-impact materials.
Granado
On Garcia D’Ávila Street, Granado’s two-story concept store recreates the atmosphere of a traditional Brazilian apothecary. Visitors can browse fragrances, skincare, and exclusive products before ending their visit with an unexpected treat: an ice cream inspired by the brand’s signature scents, making the experience even more memorable.
Gilson Martins
Gilson Martins’ flagship store is a lasting tribute to Rio de Janeiro. Best known for handbags featuring the city’s iconic landmarks, the designer transformed his boutique on Visconde de Pirajá into a space where fashion, design, and art come together. In addition to its exclusive collections, the store features an art gallery with rotating exhibitions by artists inspired by Rio, ensuring that every visit offers something new.
Nannacay
On Garcia D’Ávila Street, Nannacay’s three-story concept store fully expresses the brand’s universe. Designed by Projeto Tupi, the space showcases handbags and accessories handcrafted in collaboration with artisan communities, celebrating traditional craftsmanship and Latin American design. It’s a must-visit destination for those seeking meaningful, beautifully made pieces.
Havaianas
Much more than a flip-flop store, Havaianas’ flagship on Garcia D’Ávila Street is a celebration of the Brazilian lifestyle. Spanning nearly 400 square meters across four floors, the space showcases the brand’s most complete collections in a colorful, relaxed environment filled with references to Brazilian culture. It’s a destination that captures the joyful, easygoing spirit of Rio.
Beyond these highlights, other great stores worth visiting include Fernanda di Biase, Adidas, Maria Filó, and many more.
Finally, set aside some time to wander Ipanema without a fixed itinerary. New brands, galleries, and cafés are constantly emerging, reinforcing the neighborhood’s dynamic character. Here, shopping goes far beyond consumption—it’s an opportunity to experience the creativity, design, and lifestyle that have made carioca fashion a reference point both in Brazil and around the world.
After a blog full of fashion news, it’s clear that Rio de Janeiro is more than just the Marvelous City. As well as boasting natural landscapes and paradisiacal beaches, we are also a creative hub that exudes culture.